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Category: trademark | Yonaxis I.P. Law Group

Category: "trademark"

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Understanding Genericide of Color Marks

distinctiveness generic trademarks

Color Marks: The Basics Color marks represent one of the more challenging types of non-traditional trademarks. Since the landmark Supreme Court decision in Qualitex Co. v. Jacobson Products Co.,...

Heating Up: FIREBALL Not Generic

descriptiveness distinctiveness generic +1 more

Understanding Trademark Genericism Trademark law exists to protect distinctive marks that identify the source of a particular good or service. However, when a trademark becomes so widely known that...

Understanding the Doctrines of Natural Expansion and Tacking

2(d) likelihoodofconfusion naturalexpansion +4 more

A recent Court of Appeals for the Federal Circuit case sheds light on two little-known trademark doctrines: the doctrine of natural expansion and the doctrine of tacking. Both can be useful arguments...

Understanding Trademark Distinctiveness

arbitrary descriptive distinctiveness +4 more

The concept of distinctiveness is important under trademark law because it is one of the requirements for a federally registered mark. Distinctiveness goes to the strength of the mark. In theory, the...

Thoughts on Elster and the Names Clause

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Eight months after the U.S. Supreme Court held in the Elster case that so-called Names Clause under Section 2(c) of the Lanham Act, the federal trademark law, prohibited the use of a living person’s...

USPTO Trademark Fees Increasing This Month

Although USPTO fees typically increase, for different matters, every two years, this year’s increases are sweeping. According to the USPTO, policy rationales for the fee increases included in the...

DEA Confirms Cannabis Rescheduling

It was announced that the U.S. Drug Enforcement Administration (DEA), the federal agency responsible for enforcement of federal drug laws, will take up the recommendation from the U.S. Health and...

Limitations on Federal Trademark Law Reach: No Extraterritoriality Under Lanham Act

This posting reviews the last IP case decided by the U.S. Supreme Court in its 2022 term. As mentioned before, the keyword among these cases is “limitation.” The consensus of the Court is that...

Limitations of the 1st Amendment in Trademark Cases: the Dog Toy Case

Reviewing the last U.S. Supreme Court 2022 term, the highest court decided several high-profile cases involving intellectual property rights. The keyword among these cases – two trademark, one...

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