Understanding Generic Marks
descriptiveness genericism trademarks
One of the fundamental principles of trademark law is that certain terms cannot function as trademarks because, as being merely descriptive of the goods or sources, these marks lack the role as an...
The Sixth DuPont Factor: Third-Party Use and Registrations
dupont test likelihoodofconfusion trademarkregistration
+1 more
When the USPTO examines trademark applications or when courts assess potential trademark infringement, they rely on a multifaceted analysis to determine whether two marks are likely to cause consumer...
