Understanding the Doctrines of Natural Expansion and Tacking
2(d) likelihoodofconfusion naturalexpansion
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A recent Court of Appeals for the Federal Circuit case sheds light on two little-known trademark doctrines: the doctrine of natural expansion and the doctrine of tacking. Both can be useful arguments...
Understanding Trademark Distinctiveness
arbitrary descriptive distinctiveness
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The concept of distinctiveness is important under trademark law because it is one of the requirements for a federally registered mark. Distinctiveness goes to the strength of the mark. In theory, the...
Thoughts on Elster and the Names Clause
elster first amendment names clause
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Eight months after the U.S. Supreme Court held in the Elster case that so-called Names Clause under Section 2(c) of the Lanham Act, the federal trademark law, prohibited the use of a living person’s...
Washington Redskins Skinned: Effect of The TTAB’s Cancellation
TTAB trademarks
By Brent T. Yonehara INTRODUCTION There has been recent controversy regarding the use of the Washington Redskins trade name. Today, the Trademark Trial and Appeal Board (TTAB) summarily cancelled six...
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